As a child, Aidan was an systematic thinker who would make his own toys, often dismembering them and merging them with others. His father, a chemical engineer, permitted his young son into his workshop on the weekends and as he matured up, he fostered within him a desire for quality workmanship, deconstruction and reconstruction. Aidan studied fine arts with a focus on sculpture and achieved his Bachelor’s Degree in Fine Art, from the University of Cape Town. It was throughout this time he learnt to comprehend the feasibility of product design and how different materials could work together.
He opened the Aidan Bennetts Design Studio in 2005. Over the few years since opening the studio, it is clear that in every item receives the same commitment to a lifetime of striving for excellence. The studio is situated in Woodstock, Cape Town’s traditional industrial centre.
Aidans' weekly appearances on Top Billing as a TV presenter, since 2006, as well as the enormous amount of radio and print publicity for his product design and interior designs over the last few years, has guaranteed that Aidan is a household name in South Africa. Furthermore, in his personal career, and amplifying his visibility, Aidan has also appeared in several international modelling campaigns over the last few years for conventional brands such as Swatch, Levis, Honda, and Audi.
Most ventures that Aidan becomes involved in are met with extreme-exposure for the brands and resonate with the target audience. Whilst he has grasped celebrity status in South Africa, he is as dedicated as ever to seeking perfection in every project he works on and safeguarding that his name is synonymous with good quality and innovative design.
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