Dion Chang

Consumer Behaviour Speaker - Johannesburg
Dion Chang

 

Dion Chang is an innovator, creative thinker and walking ideas bank. He is one of South Africa’s most respected trend analysts and takes the unique view of “trends as business strategy”. While his feet remain firmly planted on African soil, he uses a global perspective to gauge the zeitgeist, source ahead-of-the-curve concepts and identify shifting business templates. In a world struggling to adapt to a new world order, his trends analysis company – Flux Trends – specializes in understanding consumer mindset and identifying unexpected business opportunities within shifting trends, ensuring that global trends have relevance when translated for South African businesses.

He has 20 years experience in the magazine industry and as a journalist and media spokesman, which enables him to provide insights into the ever-changing relationship between brands, consumers and the communication channels that bind them.

He has devised and hosted 3 trend conferences and published 3 trend books (the last being, “New Urban Tribes of South Africa”). Flux Trends currently releases industry specific trend reports every quarter. Apart from being an information source on a cross section of trends for many journalists, he currently writes columns for City Press, SAA’s Sawubona magazine, Acumen (a C-suite business quarterly for GIBS) and has a monthly radio slot on MetroFM, and contributes to eBizRadio, an online radio portal.

He is part of the Duke CE faculty and also lectures a trend module at UCT’s Graduate School of Business for business executives and senior management, focusing on “The Business of Disruption”. He is passionate about youth trends and subcultures, their impact and influence on an emerging new world order, as well as innovative ideas for greater good.

PRESENTATIONS AVAILABLE:

  • The Business of Disruption: No Industry will be left unaffected by the ripple effect of game changing technology and digitisation. This presentation tracks how industries have managed to embrace change and reinvent themselves and illustrates the new consumer perspective. Essential for companies grappling with adaptation to disruptive technology and Leaders who are looking to refine their competitive edge.
  • Now Hiring, but Differently: The Tectonic plates of business have shifted and nothing is the same as before. Game changing technologies have spawned new industries and agile, start-ups. Traditional value chains have collapsed and a unique, new skills set is required. The ripple effect will impact all industries, and most importantly, education. This presentation looks at both the perspective of a company and that of a worker, exploring the unique new operating models and the skills required to run them. With a view into the outlook for South Africa, Flux Trends will expose the physiology of the digitised mind and the inevitable need for education disruption.
  • The Rise and impact of Individualism on Leadership: This trend presentation is a must for all companies working with an increasingly young workforce, Gen Y/Millennials. For Management and Exco’s, it provides fascinating insights into the shift from team player to the mega trend of individualism and provides a unique perspective of the attitudes and values of this workforce. It reveals the death of the career as we know it and provides the tools and solutions to create a more productive work environment.
  • The State We’re In: This annual trend presentation from Flux Trends provides an executive summary of the trends that are shaping and changing the way we work, live and pray. Structured on the acronym T.R.E.N.D.S (Technology, Retail & Marketing, Economy, Natural World, Diplomacy and Socio-cultural), this popular presentation is updated quarterly and is both essential and relevant for all industries who are looking to ensure they use trends as business strategy.

Founded by business trends disruption specialist, Dion Chang, Flux Trends forecasts, predicts, mirrors and reacts to the trends that are disrupting our hyper-visual world, illustrating their value for your evolving business and creative strategy.

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