Justin Cohen

Motivational Speaker, MC and Keynote Speaker - Cape Town
Justin Cohen


Justin Cohen is the author of four books and seven audiobooks. He hosted a television talk show in which he interviewed some of the world's top experts on success. As a leading authority on human potential, with an honours degree in Psychology, Justin speaks and trains in the fields of motivation, sales, service and leadership. Having spoken professionally for twelve years, he has presented in thirteen different countries, and in virtually every industry, to an average of eight thousand people annually. Justin is a Certified Speaker Professional and Southern African Speaker Hall of Fame inductee.

In addition to being an international speaker and author, Justin regularly emcees events. He thoroughly researches your organization and objectives. As an experienced television talk show host, where applicable, he will interview key people so that they don’t need to do presentations.

At award ceremonies Justin frequently interviews the winners to find out their success strategies. As the author of “The Astonishing Power of Story”, if relevant, Justin will script powerful stories about each of the winners, giving the audience an opportunity to find out how they achieved what they did and ultimately model their success. This turns the event into an opportunity for inspiration and learning.

Justin brings his extensive experience as a motivational speaker, interspersing the presentations with entertaining and inspiring snippets of insight.

Justin also facilitates strategy sessions and events. Where applicable he will energize your conference with the power of story. In smaller groups, each person will tell a story about how they or someone they’ve seen has lived a value, delighted a customer, or demonstrated a key focus area of the conference. Each group will vote on the best story, which will then be shared with the rest of the delegates. That shifts a conference from a data download from a few presenters, to all round participation. Inevitably there are funny, moving and uplifting stories, keeping participants entertained and inspired. Best of all, everyone gets to see the moments of magic that are happening in their organization every day, and how they can emulate those great models of success.

What are the psychological drivers of success? A Harvard study found only one key factor present in the star performers in sport, business, art and science - motivation. The problem is, for most people motivation is like a hot bath – it goes cold quickly. ‘The Psychology of Success’, won’t motivate your people, rather it will provide the psychological tools for self-motivation. Delegates will learn to:

  • Lead and motivate themselves long after the presentation is over.
  • Lead others through the power of social motivation.
  • Shift from self-defeating pessimism to rational optimism.
  • Manage adrenalin and serotonin – the brain’s chemicals of success.
  • Take and keep taking passionate action.
  • Turn setbacks into stepping-stones.
  • See service as a way of life rather than a corporate strategy.
  • Discover four keys to unlocking the door to success.
  • Channel their motivation to achieve career and company targets.

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will help your people unleash their psychology for success.

Taking the audience on an inspirational journey from the birth of humankind to the present, Justin Cohen shows how the explosive speed of progress is fueled by our unique ability to tell stories. If you want to grow an organizational culture, share knowledge, sell a product or lead a team you need to use the oldest and most powerful form of influence, you need to tell a story. Even when we’re not speaking, our brand, offices, clothes and interpersonal style are telling a story. Finally there are the stories we tell ourselves, these are the source of our success or failure.

In What’s your story? participants will learn to:

  • Use stories to inspire action
  • Define and enhance the story their brand tells
  • Turn a dull story into a riveting one
  • Lead change with a new story
  • Transform dead corporate values into living behaviours
  • Think, speak and act out better stories

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will help your people master the ultimate form of influence. This is a spectacular, multi-media presentation that will inspire delegates to tell better stories to their team, customers and above all, themselves.

Research shows that less than 5% of people have clear, written, time-framed goals. These people tend to perform significantly better in fields as diverse as sport and business. Goals are the vision around which great organisations rally. Yet a study by the Franklin Covey institute shows that just 15% of people can identify their company’s top goals. Setting and Scoring Goals will give your team the tools to turn their goals into reality. They will:

  • Discover the passion necessary to achieve any great goal.
  • Avoid the six traps preventing most people realising their targets.
  • Discover four key questions that must be answered to achieve a goal.
  • Anticipate and conquer obstacles.
  • Discover the ONLY WAY to convert goals into action.
  • Harness their subconscious power to achieve their targets.
  • Use the ‘accountability-factor’ to ensure they follow through.

With a combination of cutting edge research, humour, entertaining stories and practical take-home tools, Justin will help your people score their goals.


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